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Our history

Our story started in the year of 1896 when the firm Senior & Co, founded by Haim Mendes Chumaceiro (Shon Inchi) and his business partner Edgar Senior, operated a drugstore called ‘Botika Excelsior’. The walls of that botika witnessed the beginning of it all when Chumaceiro started producing an “aperitif” or “digestive”, using the recipe of his family and named it Senior’s Curaçao Tonic. They quickly changed the name to Senior’s Curaçao Liqueur though. By 1900 many pharmacists were developing their own liqueur, which they sold and shared with family and friends. But, only the liqueur made by Senior & Co became famous.
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Our history

Our story started in the year of 1896 when the firm Senior & Co, founded by Haim Mendes Chumaceiro (Shon Inchi) and his business partner Edgar Senior, operated a drugstore called ‘Botika Excelsior’. The walls of that botika witnessed the beginning of it all when Chumaceiro started producing an “aperitif” or “digestive”, using the recipe of his family and named it Senior’s Curaçao Tonic. They quickly changed the name to Senior’s Curaçao Liqueur though. By 1900 many pharmacists were developing their own liqueur, which they sold and shared with family and friends. But, only the liqueur made by Senior & Co became famous.
After the passing of Chumaceiro, his widow continued his legacy at her home but in modest quantities.

After the passing of Chumaceiro, his widow continued his legacy at her home but in modest quantities.

It was not until 1945 that the company started getting its shape. The present firm of Senior & Co. was incorporated, and the descendants of the Senior and Chumaceiro families, plus several of the larger business enterprises on the island held its shares. At the same time, the new company purchased the recipe from the widow Chumaceiro. 

Our Jewish heritage lies in the fact that both our founders were Jewish.

Our Jewish heritage lies in the fact that both our founders were Jewish.

They were one of the Sephardi Jews that once came to Curaçao and that to this day, still have a prominent place in the island’s history. Sephardi Jews are Spanish descendant from the 12th century who lived in Spain when it was still half Christian, half Arab. After turbulent years of religious prosecution in Spain, and later in Portugal, many had to leave these countries. Since freedom of religion was of paramount importance in the Netherlands, many established themselves in Amsterdam. After the Dutch colonized Curaçao, they offered many incentives to trigger families to move to Curaçao. The interest was minimum but in the end, several Jewish families decided to move. They started successful retail businesses and the community grew more and more.