Our history started in the year of 1896 when the firm Senior & Co, founded by Haim Mendes Chumaceiro ( also known as Shon Inchi) and his business partner Edgar Senior, operated a drugstore on Curacao called ‘Botika Excelsior’. The walls of that botika witnessed the beginning of it all when Chumaceiro started producing an “aperitif” or “digestive”, using the recipe of his family and naming it Senior’s Curacao Tonic. They quickly changed the name to Senior’s Curacao Liqueur.
By the year 1900, After the passing of Chumaceiro, his widow continued his legacy at her home but in modest quantities. It was not until 1945 that the company started getting its shape. The present firm of Senior & Co. was incorporated, and the descendants of the Senior and Chumaceiro families, plus several of the larger business enterprises on the island held its shares. At the same time, the new company purchased the recipe from the widow Chumaceiro.